Effects of Brand Marketing

Lately, I have seen many companies miss the most vital part of online marketing. This section of online marketing is called Brand Marketing. This post is not about what is Brand Marketing and how to do it. I am talking here about How Brand Marketing has affected me and lot of other Indians. Just read below and let me know how it has affected you too. I am listing down some examples of brand marketing here.

1. Online Games – Before Facebook came in to existence, most of the Indians used a portal for playing online games. The website for same is Zapak.com. Even today lot of people directly type in Zapak.com when they need to spend their time playing games.

2. Travel & Hotel Booking – Without a doubt, MakeMyTrip.com leads everyone. Whenever I think of looking for a nice Holiday package or booking of flight tickets, the website that immediately comes to my mind is MakeMyTrip.com.

3. Online Shopping – eBay.in and shopping.rediff.com are the only websites where I do online shopping. There might be a third odd site but whenever I think of buying anything online, Rediff Shopping and eBay are the first palces to check out.

4. News – Rediff.com is the only place I go to whenever I want to see whats happening in a Cricket match or want to know about latest happenings.

There are many other examples where people just type in the URL when they think about a service or a product. The reason why people do this is because of the kind of branding that is done. If people start visiting your website without researching on something then you should consider yourself as a successful brand.

Brand marketing is different then the regular PPC marketing. Brand marketing requires lot of research and reach which can be very easy if done properly. I’ll discuss more details on brand marketing and the right way of doing it in my upcoming posts.