You might see ads on Twitter’s mobile app for other apps very soon. The company announced on Thursday that it is making it easier to deal with marketing campaigns on both Twitter as well as MoPub, the mobile ad exchange that company purchased last October for a whopping $350 million. It handles more than 130 billion ad requests each month, which can reach more up to than one billion unique devices.
Previously, advertisers had to use separate portals for promotions. It was impossible for advertisers to be present on both platforms. The new system would place all the tools in one place, making it easier to for advertisers to track and compare campaign results, spend and effectiveness.
The ad component is Twitter’s latest effort to monetize its existing user base. The company stated slowed growth in the fourth quarter. On the other hand, Facebook launched a mobile app ad product in June 2012 and has been massive feature of mobile revenue growth for Facebook. According to the reports, users downloaded 245 million apps last year after seeing ads in their News Feeds.
The new feature is currently available to U.S. advertisers in beta platform. Twitter has been testing the ad unit with Spotify, Kabam, HotelTonight and Deezer.