Matt Cutts, Google’s head of spam, posted its latest webmaster video discussing about how Google manage different anchor text pointing to the same target, incorporated on one page. Does it affect the PageRank?
To start with, Matt said that it could be a scenario where you link to a page multiple times within a blog post, or possibly you end up linking to the same URL through your site navigation and within your text of a page on your website. The anchor text that will flow from multiple links on a page is same as “dancing on the head of a pin”.
He added that there are more essential things you should consider during your SEO strategy, for instance site architecture, site speed, user experience, homepage design and how many of them actually make it through your channel.
Taking into consideration, the impact of different anchor text of multiple links on a page leaving to the same destination page definitely is indecisive. Webmasters always look for every little benefit they can find to rank their sites.
Matt further added that, if you had two links from one page to another page, both links would flow PageRank. The amount of PageRank gets equally divided in the original paper between all the outgoing links, to ensure that two links both go to the same page, then twice as much PageRank would go to that page.
Matt also explained that PageRank flow is completely separated from anchor text. If you have different anchor text, it doesn’t affect the flow of PageRank. Google look at all the links on a page and then extract those as well as interpret or fix them to the documents that they point to. The link extraction process can choose all the links or might select one of the links or elect some of the links.
At the end, Matt tells that if you have two links to the same page from a particular page, but the anchor text in the first is different than the last, Google would use the first link’s anchor text.